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Beauty has no age


A woman in her teens should not feel pressured to look a certain way in order to be admitted to the ‘cool gang’ at school.  Nor should her male friend suffer clinical depression because his acne makes him feel ‘ugly’. 

A woman in her thirties should not feel the desperation of a ‘sell by date’ for her beauty. 

A woman in her 50’s does not have to succumb to anyone else’s opinion, of what age-appropriate beauty looks like.

A woman in her 70's+ should still feel beautiful, relevant and heard. Even revered. ​ 

#beautyhasnoage is a mission to unite every woman who’s ever felt insecure about the way she looks, in support of one another. Its success relies on all of us supporting each other with positive messages. It starts with that conversation in the mirror every morning and extends to you, actively looking for beauty in every person.  No more hating or slating.  Why does a man look in the mirror and see George Clooney looking back? Why does a woman often see spots, muffin tops, lines, large pores? A difference in CONFIDENCE!

I want women everywhere to positively take back control for how we feel about ourselves. Don’t leave your ‘happy’ in the hands of a partner, magazine, blogger, model, or corporate.  Instead, let’s revel in the liberation of confidently making our own informed choices, feeling beautiful at every age and pursuing our dreams at any age. At the age of 53, I coloured my hair bright pink​ (then lilac, then turquoise and green), in defiance of what is deemed to be age-appropriate.  It feels liberating. In the street a woman in her 70’s told me she is often told to give up her heels and now has the courage to say, ‘No, they make me feel good’. 

At an event, I complimented a woman, that in a world of veneers the gap in her front teeth was so beautiful and unique.  Later that night, she tweeted, Tonight a woman I’d  never met, complimented me for something I used to be bullied about. I feel great. Spread happiness people. 

I hope you are inspired to engage wholeheartedly. Here’s how:

  • Give someone a genuine compliment about some aspect of her beauty
  • When you get a compliment, do not retort with a ‘downer’ like ‘Oh but my spots/muffin top/it was so cheap…' Simply say 'Thank you'.
  • Use the hash-tag #beautyhasnoage on your social platforms
  • Take a photo of yourself holding a #beautyhasnoage sign in front of you
  • Make a short video telling us what it means to you – we will upload it
  • Tell as many of your friends as possible about our brand and ask them to join in

Together, by example, we will teach upcoming generations of women to feel secure, confident, capable, ​supportive,​ ​liberated, beautiful and I hope, happier...much earlier in life, than perhaps we did.  Can you even imagine how good that feels and how much more, women would achieve from that platform?